We all know that Search Engine Optimization (SEO) is important for our brand to be discovered, but did you know that you can optimize your social posts to be found by your target audience as well? We’re here to give you a crash course on optimizing your Pins, Tweets, and posts to gain the most attention from the audience who matters most to you!
Pinterest is essentially a search engine for images, and by doing some research into the most popular search terms you can ensure that your boards and pins show up more often. Go to the search bar and type in a broad subject such as “recipes” or “health” then see which other keywords pop up. Using the suggested keywords is a great way to know what to name your board to narrow the search and make your content rise to the top of Pinterest searches. Additionally, you don’t want your board or pin titles to be TOO detailed, otherwise your reach will be limited. Take time to experiment and see which keywords work best for you!
As the place that started the #hashtag, Twitter made it extremely effective for people to find what they were looking for. Place yourself in the position of your ideal audience member, and think what you would search for. Once you find some hashtags that clearly describe your brand, continue to use them throughout your tweets. Additionally, ensure that your Twitter handle and name match, and that you use all 160 characters to describe yourself in the profile bio. This will help new audience members know who you are immediately and what value your content offers them.
As Facebook’s algorithm has change,d it has become increasingly harder to reach audiences. However, there are still steps you can take to make it easier for your page to be found. First, ensure your page name matches all your other social handles so your audience won’t be confused, and you can maintain brand consistency. Next, create a detailed summary of your brand in the ‘About’ section of your page, utilizing keywords that will help the right audience see your page. The Google search result for your Facebook page will display the ‘About’ summary in the meta description, allowing audiences to know what the page is about before they even visit Facebook. Lastly, remember to include your chosen keywords in all your posts and shares on Facebook, and link directly to your website