As an influencer, the word “personal brand” is tossed around often, but what does it really mean? How do you cultivate your image and make it attractive to readers as well as brands you’d like to partner with? Look no further because the Linqia Success Team is here to help!
Read on for our top tips on cultivating a brand that will turn your desired audience into loyal followers while simultaneously grabbing the attention of your favorite brands.
- Maintain Consistency – Creating consistency within your brand establishes trust and shows that you are organized and are confident in who you are. Write a unique “About Me” section and include it in your social profiles as well. Make sure you have the same profile picture or logo on every social channel and on your blog. Once your image is consistent, work on honing your brand voice. Think of how you talk to your best friend and work from there. No matter what channel your reader is on, they should instantly know that they’re looking at or reading your content.
- Emit Professionalism – Creating a great brand is not only about the look of your content, it’s also about how you collaborate and communicate with others. It’s important to take your brand partnerships seriously and always maintain an open channel of communication during programs. Before a program begins make sure you know all your deadlines and what kind of content is expected from you. If you are unsure of something or are having issues, be sure to reach out to your contact to let them know. Communication is key, and can make or break your relationship with brand partners. Brands will not spend their money on an influencer who is flakey and inconsistent, no matter how great their content is or how many followers they have.
- Be True to Yourself – It’s easy to shy away from talking about personal topics on your blog, but can also be a very empowering way to engage with your audience. Life isn’t always perfect, and especially with social media, we can get carried away and only post the best parts of our lives. Don’t be afraid to share some mistakes you’ve made and how you learned from them. Being vulnerable let’s your audience get to know you better, and will make them more invested to check back into your blog or social channels to see how you are doing. Build relationships with your readers and reciprocate if they leave you comments, maybe even make some new friends!
At the end of the day, your brand should center around your values and aspirations. It will evolve over time but by staying true to who you are you will ensure that your most valued readers will follow you for years to come. If you have any questions, please feel free to reach out to the Influencer Success Team at firstname.lastname@example.org!