2017 was filled with amazing programs, none of which would be possible without you, our wonderful influencers! From new and interesting foods to tech, fashion, beauty and travel, you all have made each program a resounding success.
Here are a few program highlights from 2017. Enjoy!
Happy Family Infant Feeding
For this program, influencers were challenged to inspire an open dialogue around infant feeding. Their audience members engaged in varying ways across all social channels, adding to the ongoing conversation around honest experiences in infant feeding, support, and mom empowerment. The highest engagement centered around influencers who told authentic stories about the difficulties and struggles of breastfeeding. We saw some beautiful photography of mothers and fathers with their little ones that were intimate while simultaneously educating audiences about Happy Family’s infant feeding resources.
French Ministry of Agriculture
The French Ministry of Agriculture presented a unique opportunity as they wanted to feature several different wines and foods native to France. The most successful stories combined all the products together in beautiful picnic spreads and fall gatherings with friends and loved ones, driving higher levels of traffic and engagement. In particular, influencers who created cheese boards, party spreads, and packed picnics with all the various products drove 1.4X greater Facebook engagements and 1.6X greater long-tail clicks.
The Perricone MD “No Makeup, No Problem” program featured beautiful beauty shots and videos. Influencers who shared a shorter, sped-up version of their full-length video on social drove higher levels of engagement relative to the program average. By highlighting their makeup looks and product reviews of the No Makeup Instant Blur in an easily digestible form, influencers were able to draw in more viewers and inspire audiences to take action. Influencers that shared shorter, sped up videos drove 3x the Instagram engagement and 25x engagement on Facebook.
Absolut Elyx, the ultimate expression of Absolut Vodka, set out this year to revitalize the vodka market as the world’s first single estate copper crafted luxury vodka. The premium content in this campaign sparked online conversations Absolut Elyx across influencer’s blog stories and social posts! Once we saw our influencers’ content for this program, we understood why – the images were absolutely beautiful and reflected the high quality product.
25 influencers on the Lindsay Olives program centered their blog stories on shareable dishes perfect for game day that featured Lindsay Olives. These recipes — such as Elisabeth McKnight’s sausage & olive pizza and Coffee & Crayons’ olive tapenade — drove an average of 2.5X as many blog story pins as bite-sized or single-serve recipes. In addition, 42% of influencers who created shareable recipes over-delivered on their projected clicks. The more shareable the content, the higher the engagement!
For this program, influencers purchased their preferred Wente Vineyards wine and crafted original blog and social posts discussing turning points in their lives and their love for the journey. The creation of quality content to drive brand awareness around the “Love for the Journey” initiative also inspired audiences to try Wente Vineyards wine. The influencers opened up about their lives, from difficult times to joyous moments, tying in how these times made them stronger and allowed them to enjoy the present with a bottle of Wente Vineyards wine.