As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection with TikTok. In a recent article by Digiday, industry experts, including our own Keith Bendes, share their thoughts on Lemon8’s current state and its […]
June 15, 2023
Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry and unlock the untapped potential and true impact of influencer campaigns by focusing on total business impact (TBI).
Downloads for TikTok’s sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand’s needs?
Check out this CMSWire article about AI’s potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.
AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.
Want to learn how to effectively engage your audience during the summer months? Discover the efforts that smart comms teams undertake in the summertime in this insightful Forbes article.
Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.
October 12, 2022
The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.
October 4, 2022
Hangover pain brings T-Pain to the rescue as the rapper brings back the classic “Plop Plop, Fizz Fizz, Oh What a Relief It Is” jingle in a video for Bayer’s brand-new Alka-Seltzer Hangover Relief.
June 29, 2022
VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.
May 6, 2022
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.
January 25, 2022
The investments social platforms are making into commerce solutions are staggering.
December 20, 2021