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Ever since the Name, Image, Likeness (NIL) rule changes took effect, brands have been hungry to partner with college athletes during key NCAA periods. As we close out another exciting March Madness tournament, we take a look back at the top athlete partnerships from some highly innovative brands. Pringles “March Mustache Collection” Pringles leaned […]
Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some valuable steps to help you choose the right influencer marketing partner: Decide where you are […]
Women comprise a lionshare of influencers and creators across social channels, representing over 80% of paid influencer accounts according to Linqia data. Each influencer has their own unique stories and perspectives that should be recognized and celebrated. Here are 10 female influencers that Linqians are inspired by, and encourage everyone to follow. Mona Vand (@monavand) […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Twitter Twitter will share ad revenue with creators, but only those who pay for Twitter Blue TLDR: Ad revenue-sharing is new for Twitter, and will help the plattform compete withYouTube, Instagram, and TikTok, which have systems for paying creators directly, either through […]
The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships. Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow. Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social […]
Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office. Topics of discussion included the Art of Influence presented by David “Shingy” Shing, TikTok trends and insights presented by TikTok’s Global Creator Partnerships Lead Sam Kimmel, and how to execute successful TikTok […]
Whether you are working with influencers or just posting on your organic social feed, the music you use must have proper licensing. We are seeing the music industry crack down on brands, especially as TikTok sound on content has exploded over the last few years and its impact on the music industry intensifies. As a […]
Las Vegas was bustling for the inaugural Creator Economy Live conference, with a powerhouse lineup of brand marketers speaking on key topics the industry is hungry to drive further education. The 24 hour event had many learnings and insights, and while we will dive into the top 10 here, before we start the list it’s […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Instagram Chief Outlines Key Areas of Focus for the App in 2023 TLDR: Instagram chief Adam Mosseri outlined three key priorities for 2023 including 2) Inspiring people to be creative, 2) Helping people discover things they love, and 3) Sparking connections between […]
Thank You We will reach out to you shortly Learn More MCDONALD’S ‘TRICK. TREAT. WIN!’ Discover how Linqia helped increase awareness and foot traffic into McDonald’s restaurants. THREE OLIVES The “Finding Otherness” campaign achieved a +27% increase in brand awareness One A Day This catchy “Teach Me How to Gummy” dance campaign drove $2.8MM in […]
Invite Only Event Influencer Deep Dive How to Win on Tiktok Join us at TikTok NYC as we discuss the art of influence, TikTok trends in content and commerce, and how brands can best invest with TikTok influencers in 2023 and beyond. *Limited seating, reserved for brand marketers and agency executives. Thursday, February 16, 2023 […]
November was a busy month in the world of social media and influencer marketing. Below are Linqia’s favorite stories shaping our industry. Meta Announces New Creator Monetization Tools TLDR: November kicked off with Creator week for Meta, where the company announced new monetization tools including fan subscriptions for all creators, IG Reels gifts, fan donations, […]
