How We
Measure

At Linqia, influencer marketing measurement isn’t an afterthought, it’s our mantra

While most influencer marketing companies apply metrics
in the final stages of a campaign, Linqia’s methodology interweaves measurement through every step of our process, setting you up for success from our first meeting to the final review.

DATA-DRIVEN
STRATEGY

We begin with the end in mind

Our brand strategists analyze in-depth data distilled from our Resonate platform to inform the campaign strategy and creative direction. We evaluate insights such as:

  • Audience demographics
  • Predictive content analysis
  • Cultural & topical trends on social media
Explore Our Platform
blue gradient background

media optimization

Don’t boost blindly.

It’s common for brands to boost all of a campaign’s assets to paid media channels without testing content elements first, but this is a missed opportunity. We perform dozens of multivariate tests to uncover the highest-performing assets and amplify only this select group of qualified content to paid media for the farthest reach and best ROI.

View our case studies

CLOSED-LOOP MEASUREMENT

Go beyond likes and engagements to measure business impact without bias

Our third-party partners measure the success of your influencer campaign and track business objectives to define true ROI including sales lift, brand lift, foot traffic, TV Tune-in, and more

explore our partnerships

ANALYTICS DASHBOARD

With access to the Linqia Analytics Dashboard on our platform, you’ll receive real-time reporting to measure your campaign across both organic and paid advertising initiatives

  • Click Through Rate (CTR)
  • Engagement Rate
  • Video View Through Rate (VTR)
  • Impressions
  • Carting
  • Percent to goal
  • Benchmark Comparison Reporting
  • Campaign Comparison Reporting
  • Content Distribution
  • Content & Influencer Performance Analysis

END OF PROGRAM SUMMARY

After the campaign is complete, you’ll receive a summary, showing how your campaign performed from start to finish

  • Organic and paid media results
  • Evaluation of top assets with best practices to repurpose
  • Sentiment Analysis of content and audience engagement
  • Share of Voice Analysis
  • Full audience analysis to understand effectiveness
  • Insights and recommendations that can be applied in other channels and in future influencer campaigns

Let’s Get Started

Book a consultation