To combat advertising recoil, brands and marketers are increasingly turning to influencer marketing, which empowers them to reach their target audiences through trusted voices. In fact, three out of every four marketers today use influencer marketing in some capacity and nearly 60% are planning to increase their influencer marketing budgets in the next twelve months.
This surge in popularity has led to hundreds of providers touting their ability to help brands navigate this emerging channel, causing confusion for most marketers. How do you know which influencer marketing platform will provide you with the tools you need to achieve your goals? And how can you determine which company will be your business partner and not simply another vendor?
We’ve designedThe Influencer Marketing Landscape 2016 to help brands and their agencies understand how to approach and evaluate this emerging space, including:
- Why influencer marketing is an essential part of the marketing mix
- How to differentiate between influencer models and platforms
- What questions to ask when selecting an influencer platform partner
Download The Influencer Marketing Landscape 2016 today and learn how to determine which influencer marketing providers will help you achieve your sales and marketing goals with an impressive return on investment.