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Motherhood is so much more than what is posted on social media. It’s not always about the perfect shot from a recent family vacation or a video of baby giggles. Beyond the blog, being a mother includes sleepless nights, dirty diapers, and, eventually, preteen angst. Every mother’s experience is unique. And while there is no […]
Dorot, a food brand that produces pre-portioned fresh garlic and herbs, wanted to drive audiences to their newly designed website and encourage new consumers to try their product. Over 60 Linqia influencers with an interest in cooking were invited to purchase Dorot products from their local Trader Joe’s and Whole Foods stores then craft blog […]
Linqia’s recent program with See Monterey connected the brand with Linqia influencers to raise awareness about fun travel destinations in California’s coastal and scenic Monterey County. All of the program’s top performing influencers featured multiple photographs of Monterey County’s beautiful landscapes, which is unsurprising considering content with relevant images get 94% more views than imageless content. […]
As an influencer, you’ve written tons of content and likely remember most, if not all, of them. But, as a consumer, do you remember all of the content you’ve read? In an influencer program, it’s important to create content that resonates. The first step is writing stories that stick – the kind that people will […]
A common question among influencers remains: How do I get more engagement on my posts? A deeper look into our BISSELL ProHeat 2X® Revolution® Pet Upright Carpet Cleaner program revealed one way to increase audience engagement. Use more photos! 83% of the posts with the highest engagement included four or more photos. Influencers spaced the photos throughout […]
Think about the women who have inspired your life – mothers, grandmothers, best friends, mentors, sisters, etc. These women are our everyday heroes and maybe they don’t always get the thanks and recognition they deserve for impacting our lives so positively. Now is the time to change that. Now is the time to share our […]
Last summer, Linqia Storytellers partnered with Gerber Good Start to activate an influencer marketing campaign around real parents finding joy in everyday life with their newborns and infants. This program promoted Gerber’s ongoing #FormulaForHappiness campaign and encouraged parents to share their own formulas for happiness during the early days of parenthood. Linqia Storytellers also included […]
