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We are proud to announce that Linqia has won Gold 2017 Stevie® Awards in three categories, including PR Campaign of the Year in the Multicultural category and Marketing Campaign of the Year in the Packaged Food and Beverages-Alcohol categories. The company was also awarded three Silver Stevie Awards for Company of the Year and Marketing […]
This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling marketers to circumvent ad blockers and reach consumers through the voices they trust most – their peers. […]
This post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers. As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the […]
A version of this post was originally published in Business 2 Community. In 2017, 86% of marketers used influencer marketing, 92% of whom found it to be effective. Influencer marketing will continue to be an integral part of the media mix in 2018, with 39% of marketers planning to increase their influencer marketing budgets this […]
This post was originally published in Adweek. As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways. As a result, 75% of marketers today use influencer marketing in some capacity, with nearly 60% planning on increasing their […]
This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning to start influencer marketing programs in the next year. However, despite its increasing popularity, six out of ten […]
We are proud to announce that Linqia has won 2016 Gold Stevie® Awards in three categories, including 2016 Company of the Year and PR Campaign of the Year in the Multicultural and Social Media categories. Linqia was also awarded Silver Stevie Awards for Female Entrepreneur of the Year and PR Campaign of the Year in […]
This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad – According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year. As a result, brands and agencies are increasingly looking to partner with influencer marketing vendors that […]
Research shows that influencer marketing can sway the opinions of today’s consumers more effectively than traditional advertising. According to Nielsen, recommendations from people consistently tops the trust rankings across all generations, beating out websites, TV ads, newspaper ads, and editorial content. As a result, brands and agencies are increasingly turning to influencer marketing, a tactic […]
According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall media mix. But what does a successful influencer marketing program look like? The most effective influencer marketing programs contain […]
Most influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, and social posts. But what good is all of that content if it is so specific that it can’t be used after the program ends? Many brands and agencies launch influencer marketing programs to fulfill […]
Influencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, influencer marketing programs help brands address some of their biggest marketing challenges, including increasing awareness, engaging consumers, launching new products, and driving audience action. However, despite influencer marketing’s growing popularity, more than half of marketers […]
