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AI in Influencer Marketing: Buzz or Real Value?

This article was originally published in Adweek. When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins. What could Westworld and Kylie Jenner possibly have in common? Truthfully? Not much, if anything at all. So, what is the connection between AI and […]

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Building Blocks Of A Successful Content Marketing Engine

This article was originally published in Forbes. Consumers are overwhelmed with content. As media consumption habits change, advertisers are getting more creative with the tactics they use to capture consumers’ attention. Beyond traditional print, television, or radio advertisements, brands are targeting consumers everywhere they spend time – from Spotify ads to pop-up ads, to commercials […]

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Artificial Intelligence in Influencer Marketing – Why Machine Learning Makes All the Difference

This is the second article in a new monthly column on artificial intelligence (AI) by Jonathan Pollack, Linqia’s VP of Product. Read last month’s post on how “Artificial Intelligence Helps Fuel Influencer Marketing ROI” here.  If you’d like to get his articles delivered to your inbox, please sign up to receive updates. AI is a […]