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The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences […]
Inspirational female tech exec to present a session on mentoring women and men using The G.I.V.E. Code SAN FRANCISCO (PRWEB) JUNE 12, 2018 – Linqia, a leader in influencer marketing and performance content technology, today announces that its co-founder Maria Sipka will be speaking at The Walmart Women’s Empowerment Summit, presented by Kimberly Clark. The […]
Coca-Cola is among a new wave of established brands that are experimenting with consumers as co-creators for their branded content. Last October, the megabrand launched Coke x Adobe x You, inviting fans of the popular drink to create branded content that depicts unifying experiences from real consumers around the world. According to James Sommerville, Coca-Cola’s […]
Linqia’s influencer marketing program delivered stronger results than traditional shopper marketing tactics including FSIs, print and TV.
This article originally appeared in Business 2 Community. Consumers are overwhelmed with content. The average consumer is exposed to up to 10,000 brand messages a day, from social and display ads to traditional print, radio and television broadcasting ads. But there’s a problem – consumers have become impervious to these messages. According to Forrester, 38% […]
Former Geometry Global Executive to Drive Shopper Marketing Strategy for Influencer Marketing Leader We are excited to share that Linqia has appointed Bill Sloan as our new National Director of Shopper Marketing. Bill joins Linqia from Geometry Global, where he served as SVP of Business Development and led Team Unilever Shopper. Bill brings over 20 […]
Influencer marketing is now a mainstream marketing tactic. According to a recent Linqia survey of 181 B2C marketers and their agencies, 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% reporting a decrease. The key to successful influencer marketing is making sure that you structure programs in a way […]
A recent exposé in The New York Times found that one company has created over 3.5 million automated accounts, each sold multiple times, providing its customers with an excess of 200 million followers on Twitter. Additionally, Facebook recently disclosed to investors that it had up to 60 million automated users, at least twice as many […]
This article was originally published in Forbes. Influencer marketing shows no signs of slowing down in 2018. A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018. On the other hand, only 5% plan to reduce their influencer marketing budget. […]
We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories. PR Daily’s Content Marketing Awards recognizes marketing and communications professionals who write, edit, film, curate, broadcast, and publish superb content to promote their […]
We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. The Best Team Collaboration Award recognizes “the team whose processes, tools and working […]
This article was originally published in Forbes. Consumers are overwhelmed with content. As media consumption habits change, advertisers are getting more creative with the tactics they use to capture consumers’ attention. Beyond traditional print, television, or radio advertisements, brands are targeting consumers everywhere they spend time – from Spotify ads to pop-up ads, to commercials […]
