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From Nader Alizadeh, CEO and Co-Founder of Linqia What we are experiencing today is unlike anything most generations have ever, or will ever see. Our hearts go out to those affected by the COVID-19 pandemic and we hope that both you and your business have remained steadfast and healthy! Through these challenging times, our highest […]
The State of Influencer Marketing 2020 and COVID-19 In this webinar, Linqia’s Director of Marketing, Alicia Mickelsen, highlights key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, our Brand Partnerships Lead, Keith Bendes, discusses real world advice for you from influencers and Linqia experts […]
57 percent of marketers plan to increase their influencer budgets in 2020, focusing on campaign measurement accuracy SAN FRANCISCO, CA — February 24, 2020 — Linqia, the leading influencer marketing company, today released its fourth annual report, “The State of Influencer Marketing 2020: Influencer Marketing Grows Up.” The study surveyed marketers on how brands and […]
6 Steps to Prepare for Influencer Marketing in 2020 Are you ready for 2020? In this webinar, we discuss the key components from our newly released ‘2020 Influencer Marketing Playbook‘, and how to apply them at your brand or agency. Linqia’s Director of Marketing, Alicia Mickelsen, and Brand Partnerships Lead, Keith Bendes, discuss what works […]
By Nader Alizadeh, CEO and Co-Founder of Linqia We applaud Instagram’s move to remove like counts in the US. Social media anxiety, particularly among younger users, is indeed a problem, and this is a step in the right direction to stop the vanity and comparison nature of social media. With the possibility of like counts […]
Linqia is a vibrant environment of dedicated team members who work together to drive the company to be the leader in influencer marketing. Each month we bring to you one of our best and brightest. For our second Who’s That Linqian, we sat down with our National Director of Shopper Marketing in Arkansas, Bill Sloan. […]
New End-to-End Solution Spans Creation to Closed Loop Measurement for Ecommerce and In-Store with Partners AdLib, IRI, Shoppable®, SKU Ninja + WhyteSpyder and RetailSync San Francisco, CA – Groceryshop (Booth SC3) – September 16, 2019 – Linqia, the performance-based influencer marketing leader, today announced a new end-to-end solution – the Enhanced Shopper solution – for […]
The Linqia Intelligence Suite includes Dynata, formerly Research Now SSI, for ad creative impact, IRI for sales lift, Foursquare and Placed for store visits, and Samba TV for TV tune-in San Francisco, CA – March 13, 2019 – Linqia, the performance-based influencer marketing company, today announced the availability of its new Intelligence Suite […]
Linqia, the leader in influencer marketing and performance content technology, is pleased to announce the appointment of Shock Torem to oversee its new phase of hyper-growth as Vice President of Sales. In this role, Torem will lead Linqia’s sales strategy and manage the company’s national brand and shopper partnership teams. “As influencer marketing continues to mature, […]
Are you heading to the SXSW 2019 next year? Linqia has seven proposed speaking sessions that are jam-packed with the expert speakers, trends, and industry insights you need to make your influencer marketing strategy bulletproof. Please take a minute to browse the proposed sessions below and vote for your favorites! One-third of the selection criteria […]
The article was originally published in Adweek. The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences, technological advancements and the rise of social influence have throttled major CPG brands’ dominance and left new market share ripe […]
The aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the fight against fake followers. Just yesterday, Twitter announced it will remove tens of millions of fake or suspicious accounts from the platform. This purge decreased the total follower count of Twitter users by about 6 […]
