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Top News and Stories Below are Linqia’s favorite stories shaping our industry. Elon Musk wants cage fight with Mark Zuckerberg (yes, really) TLDR: Musk called out Zuck, Zuck said he is in, and now the entire world wants to see it. We doubt it will actually happen, but based on how much training Musk […]
🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant on singular social platforms (or social platforms in general). Audiences need to be built across platforms and off platform as you […]
Linqia’s launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative […]
The new Generative AI tool analyzes attributes of top-performing social media posts to optimize creator and influencer campaign performance Linqia, the calm in the chaos of influencer marketing, today announced the launch of Ideate, a cutting-edge GenAI tool that identifies and analyzes relevant, top-performing posts on social media to inform influencer campaign strategies. Leveraging the power […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Snap Unveils New Features at 2023 Partner Summit TLDR: Snap impressed the audience with a slew of new features including an expansion of ad revenue sharing (from Snap Stars to anyone with 50,000+ followers, 25 million monthly Snap views and who post […]
The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]
Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022. TikTok is constantly changing, and we’ve got […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]
Women comprise a lionshare of influencers and creators across social channels, representing over 80% of paid influencer accounts according to Linqia data. Each influencer has their own unique stories and perspectives that should be recognized and celebrated. Here are 10 female influencers that Linqians are inspired by, and encourage everyone to follow. Mona Vand (@monavand) […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Twitter Twitter will share ad revenue with creators, but only those who pay for Twitter Blue TLDR: Ad revenue-sharing is new for Twitter, and will help the plattform compete withYouTube, Instagram, and TikTok, which have systems for paying creators directly, either through […]
The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships. Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow. Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social […]
Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office. Topics of discussion included the Art of Influence presented by David “Shingy” Shing, TikTok trends and insights presented by TikTok’s Global Creator Partnerships Lead Sam Kimmel, and how to execute successful TikTok […]
