L’Oreal
L’Oreal’s Baxter of California drove 8.7M potential impressions with original, influencer content
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L’Oreal’s Baxter of California drove 8.7M potential impressions with original, influencer content
New survey reveals that 86% of marketers use influencer marketing to fuel their content marketing strategies, 57% say it performs better than brand-created assets SAN FRANCISCO, CA (PRWEB) APRIL 5, 2017 – Linqia, the first performance-based influencer marketing platform, today released the results of The Value of Influencer Content 2017, a survey designed to better understand how B2C […]
Kimberly-Clark’s Cottonelle Clean Care Boxes sold out in less than 48 hours
This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad – According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year. As a result, brands and agencies are increasingly looking to partner with influencer marketing vendors that […]
We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and […]
NBC drove 36.2M potential impressions, resulting in 3.7x more engagement for TV Everywhere
We are proud to announce Linqia has been named a finalist in the Most Effective/Measurable Campaign category at the 2016 Digiday Content Marketing Awards! The Digiday Content Marketing Awards is an annual awards event honoring partners and brands who display excellence in content marketing. The Most Effective/Measurable Campaign Award recognizes “creative work that has produced […]
Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing that it would destroy the relationships between consumers and advertisers. Yahoo’s VP of Advertising, Nick Hugh, […]
🎉🏀 Anniversary of NIL: Celebrating 2 Years of Change for NIL athletes! 🎉🏈 It’s been two years since the NCAA changed the rules on name, image, and likeness (NIL), allowing college athletes to profit off their own brands. In that time, we’ve seen a sea change in the college sports landscape, as athletes have begun […]
Beck’s Beer reaches 6.9 Million new consumers for Its Artist Label Series
Linqia influencers created 1,500+ pieces of engaging content about Aurobindo Pharma’s Natrol