Selecting The Right Influencers: Three Ways To Ensure Your Influencers Are Effective
This article was originally published in Forbes. With nearly 50% of marketers upping their influencer marketing budgets in 2017, it’s clear that influencer marketing is an effective tactic. Influencer marketing programs, however, are only as good as the influencers chosen to participate. If your influencers don’t believe in the product, it will be obvious that the post is […]