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Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you’re seeking cutting-edge research, practical advice, or inspirational stories, these HCPs provide a wealth of information to deepen your knowledge and support your healthcare endeavors. 1. […]
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Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%). AI can help brands to identify influencers who are relevant to their […]
Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory. Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]
If you haven’t watched this Adam Mosseri clip, it’s worth a listen. He reveals that more photos and videos are shared in Instagram DM’s than Stories and in Feed. This may explain why Instagram has released a slew of recent features that facilitate more private conversations, including private Stories that only select friends can see […]
We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard to monetize, and ad revenue is ultimately what fuels these social media platforms. Hence […]
There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying this is proof that influencers don’t move the needle for […]
Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok’s to Michael Cera roaming the streets of New York with skin cleansers. There wasn’t a dull moment, so let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading […]
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VIP Dinner Experience Behind the Influence Join us for a private “Behind the Influence” dinner in San Francisco with special guests Natalie Marshall (@corporatenatalie), Humphrey Yang (@humphreytalks), and Kristen Hollingshaus (@hauskris), to hear about what it takes to build and sustain a social following, and how to best work with creators.*Limited seating, reserved for brand […]
Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV. Wondering how 9×16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways […]
We Find Your Audience & Drive Results Take 30 minutes to learn how Linqia can custom design your next influencer marketing program. Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled solution that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. […]
