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TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content. The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content […]
Creator Deep Dive How to Win on YouTube Join us at the Google NYC office in Chelsea as we discuss YouTube trends in content and creator partnerships, and how brands can best invest with YouTube creators in 2024 and beyond. *Limited seating + invite only. Reserved for brand marketers and agency executives. Tuesday, May 21, […]
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These days social is the primary catalyst of culture, and culture determines a brand’s relevance. Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers. But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]
We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]
As of Wednesday March 13th, The House has officially passed a bill that could lead to a nationwide ban of TikTok if its China-based owner ByteDance doesn’t sell. The bill will now go to Congress where its prospects are unclear. Lawmakers indicated that it would undergo a thorough review, with Senate Majority Leader Chuck Schumer […]
February was a short month, but not a light one in terms of social platform releases. From TikTok’s foray into photos to Pinterest’s first ever streaming show, there wasn’t a dull moment. So let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS […]
There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results. Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer […]
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VIP Dinner Experience Behind the Influence Join us for a private “Behind the Influence” dinner in Chicago with special guest Maddie Goetz (@maddiegoetzzzzz) to hear about what it takes to build and sustain a social following, and how to best work with creators.*Limited seating, reserved for brand marketers and agency executives. Wednesday, March 13, 2024 […]
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Lunch with linqiA Join us for lunch in the “Private Dining Area” in the Bayer Cafeteria on March 6th, from 12:00-2:00pm! Please fill out the form below to let us know you’re coming. We’re looking forward to meeting with you! Recent News
