5 Key Influencer Marketing Pitfalls (and How to Fix Them)
A version of this article originally appeared in Social Media Today. It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year. For many, influencer marketing programs have proven to […]