Are you heading to the SXSW 2019 next year?
Linqia has seven proposed speaking sessions that are jam-packed with the expert speakers, trends, and industry insights you need to make your influencer marketing strategy bulletproof.
Please take a minute to browse the proposed sessions below and vote for your favorites!
One-third of the selection criteria is based on votes from the SXSW community, so your vote will go a long way towards bringing these session ideas to life.
1. The Birth of a New Creative Agency: As agencies continue to consolidate and lose major brand clients, marketers are turning to new models and sources for content creation, testing and distribution. This session will explore the disruptive content trends that are rocking the agency world, enabling CPG brands to cut bloat and drive greater impact from their media spend
Speaker:
Daniel Schotland, COO, Linqia
2. Is Influencer Marketing a Bubble or Here to Stay?: With new market challenges emerging in 2018 like influencer fraud, bot-driven engagements, and sponsored content saturation, will influencer marketing continue to thrive or go the way of the dodo bird? Join this meet-up and engage in a lively discussion about the future of today’s media and PR darling.
Speaker:
Maria Sipka, Co-founder and VP of Brand Strategy, Linqia
3. How to Increase Your Media Impact by 700%: If you could increase the effectiveness of your media spend by 2X, what would that mean for you budget? By 4X? 7X? Smart marketers are testing innovative new content sources as a strategy for creating more effective ads at scale. Learn the sources, technologies and methodology for driving greater impact from your current investments through better content.
Speaker:
Maria Sipka, Co-founder and VP of Brand Strategy, Linqia
4. Influence isn’t Relegated to the 1%: Empowered by the democratization of information, today’s shoppers have taken control of the conversation about the products they consume. This session will explore the market trends, campaign strategies and measurement tactics that brands should use to increase awareness, drive trial and impact sales both online and offline.
Speakers:
Daniel Schotland, COO, Linqia and Spencer Schrage, Global Director, Business Operations, Ogilvy Consulting
5. The Bot Bust: Ending Influencer Marketing Fraud: The road to resolution for influencer marketing fraud starts at the root. Brands must validate that they are partnering with quality content creators with true influence, independent of metrics like reach. This session will explore the strategies, technology, and partnerships that are needed to transform the industry and deliver transparent, measurable impact for brands.
Speakers:
Daniel Schotland, COO, Linqia
Peter Storck, Co-founder, Points North Group
6. Creating Content at the Speed of Culture: Consumers today have direct access to an unprecedented amount of information, enabling them to search for peer reviews, ideas, and recommendations 24/7. This is rapidly changing the consumer purchase path, making it challenging for marketers to predict what will resonate best with their target audience. This session will present a new way for marketers to build a library of evergreen, easily discoverable content that is continually produced, personalized, and performance-tested at the speed of culture.
Speaker:
Maria Sipka, Co-founder and VP of Brand Strategy, Linqia
7. Measuring the ROI of Influencer Marketing: As the industry matures, new methods for measuring the business impact of influencer investments are emerging, giving marketers visibility into the true return on their investments. This session will present a comprehensive framework for influencer marketing measurement, including case studies and insights from brands who are successfully doing it today.
Speakers:
Maria Sipka, Co-founder and VP of Brand Strategy, Linqia
Greg Kearns, Brand Manager – Shopper Marketing, Kimberly-Clark
Here’s how you can cast your vote:
- Click on your favorite proposed sessions above to check out the full description!
- Once there, click “Vote Up” to cast your vote for the sessions you’d love to see.
- Lastly, take 30 seconds create a SXSW account using your email address to officially log your vote!
Community votes for SXSW panels ends on Thursday, August 30th, 2018.
Thank you for your vote and we hope to see you there!
About SXSW:
South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
