78% of marketers cite determining influencer marketing ROI as their top challenge in 2017

The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge in 2017. The State of Influencer Marketing 2017 provides key insights into how brands and agencies view influencer marketing going into 2017.

Key highlights from the survey include:

  • Marketers cite Facebook and Instagram as 2X more important than any other social channel for their influencer marketing programs.
  • Influencer marketing program budgets are set to increase from an average of $25K per program in 2016 to $50K per program in 2017.
  • As marketers look for more accountability from their influencer marketing programs, performance-based pricing models are gaining traction. 50% of survey respondents cite cost-per-engagement and cost-per-click pricing models as most effective for driving results.
  • 88% of survey respondents require influencers to disclose sponsored content, but only 55% of marketers know what the most current FTC Guidelines are.

The State of Influencer Marketing 2017 includes responses from 170 marketers across across a variety of industries, including CPG, Food & Beverage, Media, Retail, as well as their agencies.

Download the full report and learn valuable insights that can help inform your 2017 influencer marketing strategy.