FAQ
General
Linqia drives social media marketing results through an online marketplace by connecting brands deep into the conversations of online groups and social networks.
It's for social networks and commercial partners. Key decision makers at social networks who handle business development or opportunities enquiries. Any commercial partner who has a product, service or opportunity relevant and interesting to social networks.
Social networks receive relevant and interesting opportunities from verified commercial partners providing new revenue streams, valuable content, features and other partnership opportunities to drive member engagement and retention.
Commercial partners instantly access key decision makers at social networks who are expecting to receive opportunities. Through these relationships, commercial partners have reach to potentially millions of people across many countries, languages and topics. The Linqia Marketplace saves commercial partners time and valuable resources where they only pay for response.
The key decision maker at a social network can be the CEO, Business Development manager, Head of Marketing, or Head of Advertising or any person who makes business decisions.
Commercial partners can be any company, brand, organization or individual who has something relevant and interesting to offer to social networks.
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For social networks
The person who receives and makes decisions on partnerships, services and offerings related to the business needs of your social network. We refer to this person the ‘Key Decision Maker'
The Linqia Marketplace does not serve blogs, wikis and traditional websites. Social networks are purpose built technology platforms with social networking features such as member profiles, connection tools, messaging, forums, groups, recommendations and so on. In the event you are a community or group operating within an existing social network your registration will not be approved.
Every social network registering to the Linqia Marketplace is verified either by the email address corresponding to the domain name of the social network or by manual checks performed by our team. Our team will also check that the account holder is indeed the key decision maker at the social networking site.
In the event you do not have an email address corresponding to the domain name of your social network (i.e. name@socialnetwork.com) you can enter your desired email into the corresponding field.
Our team will be alerted immediately of your registration and aim to verify your account the same day. In the case of public holidays or weekends, please allow up to 3 days to verify your account. If you have not received your verification email contact us.
We have attempted to keep the registration process as short and simple as possible. The information we need you to provide helps us match commercial partners who are relevant and interesting to you. You will be asked for your contact details such as name, company, address, phone number, email address as well as information describing your social network such as how many members you have, age and gender of your members, category, tags, short and long description. We will also request what type of opportunities you are looking to receive.
The information you provide about your social network will be made public. Your contact information will be kept private and secure unless you choose to accept an opportunity from a commercial partner in which case your basic contact details will be revealed (Full Name, Company, Email and Telephone). We do not share any personal information with any third parties nor do we use any personal information for any purposes beyond those stated here.
Opportunities may include content partnerships such as sponsored videos, photos, news and games, sponsorship of specific areas of your social network, affiliate deals, revenue share on applications and services, surveys, questionnaires, products, events and much more.
We endeavor to maintain a high standard of opportunities you receive from commercial partners. The commercial partner is verified and approved within a criteria of being relevant and interesting. Our team has interviewed over 200 social networks and understands the needs and interests of these key decision makers.
Whilst our product is still in beta, our team aims to source at least 3-5 opportunities every month. As the marketplace grows we expect this number to increase.
We advise you respond to each opportunity as soon as you receive the notification. Some opportunities have a short expiry date in which case you will not be able to respond if the date has passed.
The marketplace is free to social networks. Commercial partners pay a lead fee to send opportunities to you and in some cases Linqia receives a commission on revenue generated. This process maximizes quality and ensures the commercial partner values the messages sent to you.
You will receive opportunities in your opportunity inbox within the Linqia Marketplace as well as a notification to your nominated email address.
You simply click on the link either in your opportunity inbox within the Linqia Marketplace or the link provided in the email sent to your nominated email address. After reviewing the opportunity you will either select ‘Interested’ or ‘Not interested’.
If you decline an opportunity you will be invited to provide brief feedback via a survey. This is not mandatory however we encourage you to respond to this survey which is both valuable to Linqia as well as the commercial partner. Your personal contact details or name will not be revealed by submitting this survey.
If you don’t respond to an opportunity, the status of the opportunity will be noted as expired. Whilst we encourage all social networks to respond to opportunities stating their interest, there are no consequences if you do not respond.
Currently, the system identifies you by your email. We will change this in future however in the meantime you will need to provide that person with your login details, and ask them to manage the account through your profile.
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For commercial partners
You will provide basic contact information about you, your company and your role within the company. The reason we request this information is so that we can communicate directly with you with important information and secondly social networks who are interested in your opportunity will be able to follow-up with you by email.
Every social network registering to the Linqia Marketplace is verified by their email address corresponding to the domain name of the social network. A team member will also validate each key decision maker by telephone interview.
Following successful verification of your account you will be presented with a list of all social networks who have registered to the Linqia Marketplace. You can filter listings by country, gender, age, category and interests or you can scroll through the list and select social networks individually.
Key details which describe the social network such as its description, categories, number of members, language spoken, gender are noted in the social network profile.
You will describe your opportunity, point out the value to the social networks, the value to the members of the social network, what you are offering and attach any supporting files. Keep in mind that social networks will review your opportunity within 1-2 minutes so ensure that you present it in a compelling way.
Keep your message simple, clear, compelling, to-the-point and list the benefits to the social network and their members. Imagine that you have the time of an escalator trip in a tradeshow to present your opportunity to your target partner or customer – what would you say?
The key decision maker at your selected social network. This person may be the CEO, Business Development Manager or a representative who makes decisions around your opportunity.
The identity of the key decision maker is not revealed if they respond with no interest in your opportunity.
You will be notified immediately by email both in your Linqia Marketplace inbox as well your designated email account. Please ensure that any emails from Linqia do not land in your spam folder.
You will start to receive responses to your opportunity from the moment your message is sent until your message expires. The expiry date is referenced in your opportunity detail page.
Depending on the size and quality of the social network each response can cost between €20 and €100. You will only pay if a social network expresses interest or provides feedback for not being interested. You will not pay for social networks who do not respond to your opportunity by the time your opportunity expires. Linqia will refund any remaining credit or you can use this credit to create a new opportunity.
You will be requested to pay for this service after your opportunity has been verified by our team. You will receive a notification from our team stating that your opportunity has been approved and the final step is to pay and send your message. We accept pay pal, major credit cards and bank transfers.
Yes. For every campaign you will see the maximum cost you will be asked to pay and at that stage decide whether to remove, or add additional social networks.
Any credit will be listed within your account until you request to withdraw your remaining credit, or until you run a new campaign. If you wish to withdraw your remaining credit, please contact us, and we will transfer your funds either by bank transfer to your business account, or cheque.
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