The Linqia marketplace helps monetize social networks by attracting valuable partners.
Linqia presents relevant and interesting commercial partners to social networks who bring affiliate deals, advertising, sponsorships, content, new members, products and innovative technologies.
Key decision makers at social networks register to Linqia for free and specify what type of opportunities they are interested in receiving. Linqia approves commercial partners to present their opportunities to selected social networks which Linqia sends to the key decision maker via the marketplace.
Today, there exists over 2,000 social networks with dozens more launched every week. With the exception of the bigger social networks such as Facebook, Bebo, MySpace and LinkedIN, many struggle to monetize and attract valuable commercial interest.
90% of social networks cater to specific niches and groups of people and invest heavily into technology, support, business development and marketing. Linqia acts as a supporting business development arm for key decision makers (CEO, Business Development, Key Account) at social networks and sources interesting opportunities from prospective commercial partners.
With Linqia, social networks can:
• Increase their visibility to prospective commercial partners
• Attract valuable commercial partners to monetize their offering, provide content, sponsorship, promotions & competitions, market research and much more.
• Specify their interests and needs
• Accept or decline opportunities
• Protect their identify - with no obligation or cost
Social networks are a powerful distribution channel to millions of people. Today, if a commercial partner intends to approach one or more social networks who could be interested in their offering it’s a long and tedious process.
Firstly, identifying suitable social networks is difficult and time consuming. The second challenge is identifying the key decision maker within the social network. And finally, more time is lost in waiting for a response which in most cases never happens.
The reality is that each commercial partner experiences the same challenge. The Linqia social network marketplace streamlines this process, making the selection of social networks easier, quicker with a high chance of response from the right decision maker who has opted in to receive the opportunity. Commercial partners only pay for response.
With Linqia, commercial partners can:
• Select verified key decision makers at social networks
• Create and send a message to selected social networks
• Monitor and receive responses directly into their inbox
• Only pay for social networks who respond