NBC
Winner of the Gold Stevie® Award for Communications or PR Campaign of the Year – Social Media Focus
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POTENTIAL IMPRESSIONS
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MORE ENGAGEMENT
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MORE LIKES THAN AVERAGE INSTAGRAM POST
The Challenge
As the number of people watching traditional TV continues to steadily drop (particularly among teens and millennials), NBC wanted to raise awareness for NBC’s TV Everywhere, a destination where fans can tune into their favorite NBC shows on mobile devices, laptops, and desktop computers. NBC recognized many of its display ads didn’t have the real estate to clearly communicate what the service did. As a result, the brand turned to influencer marketing to communicate how people could use TV Everywhere in real life.
The Solution
NBC teamed up with Linqia who could connect with tech-savvy influencers to create original content designed to jump start online conversations about TV Everywhere and how people today can watch television without a TV set. Linqia influencers shared their thoughts and opinions around their favorite NBC characters and plot lines from The Voice, Chicago Fire, Chicago PD, Chicago Med, The Blacklist, and Heroes Reborn. Linqia influencers focused their stories on specific characters and shows, inviting their audiences to join the conversation by watching full-length episodes on their mobile device, laptop, or desktop computer.
The program successfully generated 119 million potential impressions with 279% more pieces of created content than scoped. The compelling content received 352% more engagement and drove 44% more visits to the NBC TV Everywhere landing page than the program goal.
The Results
- The NBC TV Everywhere campaign generated 119M potential impressions
- Audiences engaged with program content 352% more than scoped
- Influencers created 279% more pieces of original content than the program goal
- Instagram posts received 3.7x more likes than the average Instagram post
let’s work together
We know that the influencer space can be overwhelming, but it’s a must-have for every brand looking to scale in today’s social media space. Want a local tour guide to lead your brand through the complexities of the influencer ecosystem and come out on top? Look no further than Linqia. Click here to request a custom influencer marketing campaign consultation today.
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