Our Story


Linqia’s name is derivative of the linckia starfish, one of the most resilient and prolific creatures in the sea. Linckia starfish instinctively cast off their limbs and regenerate into new starfish as a means of reproduction and survival.

We liken the linckia starfish to the power of word-of-mouth in effectively spreading a brand’s message. In the same way that the tiniest of linckia fragments can give life to new starfish, Linqia influencers can spread a brand’s message in ways that win the hearts and minds of the influencer’s audience. Whether it be engaging personal stories, opinions, or reviews, the authenticity of the content establishes an emotional connection between influencer and audience and is a powerful tool for inspiring action.


Linqia co-founders Maria Sipka and Nader Alizadeh envisioned the future of influencer marketing in late 2012. They knew that traditional advertising methods could not compare to the power of personal recommendations, particularly in today’s digital age, so they created a framework through which meaningful, authentic, and consumer-driven stories and content would become the new marketing standard.

The result is Linqia, the first performance-based influencer marketing platform that empowers brands, advertisers, and influencers to partner towards the shared goal of developing a lasting, emotional connection between brand and audience.


There are hundreds of influencer marketing providers on the market – so what makes Linqia different? Linqia guarantee results. If we don’t meet your goals, you don’t pay. Period. It’s the no-risk way to inspire your target audience to take action.

There’s good reason we have a 93% customer renewal rate, including:

  • Our Pricing Model – Unlike other influencer marketing platforms that pay influencers per post, Linqia pays influencers for the results they deliver, so they are just as invested in the success of a program as you are.
  • Turn-key Process – All Linqia programs are managed by a Customer Success Manager using a proven process, freeing up your time to focus on other priorities. We can launch a program in as little as 8 days, requiring only 90 minutes of your time.
  • Qualified Content – Our programs generate volumes of high-quality influencer content for brands and our platform can tell you what performs best in real-time. This enables you to use Linqia as your “always on” content lab to test and learn what works so you can reuse that content to drive amazing results from your social advertising.


We strive to become the leader in performance content marketing technology. Our Mission is to drive quantifiable and meaningful business results through technology that analyzes influence and optimizes content. Today, Linqia works with over 200 national brand and agency customers, connecting them with over 100,000 “power-middle” influencers who have blog and social media followings of between 10,000 and 250,000, to drive concrete results from their influencer and content marketing programs with a treasure chest of relevant, authentic, and evergreen content that has proven to drive results.