Influencer marketing provider also wins Stevie Awards for Female Entrepreneur of the Year and Campaign of the Year in Consumer Services, Multicultural, and Social Media categories
SAN FRANCISCO, CA (PRWEB) NOVEMBER 21, 2016 – Linqia, the first performance-based influencer marketing platform, today announced that it has won Gold 2016 Stevie® Awards in three categories, including 2016 Company of the Year and PR Campaign of the Year in the Multicultural and Social Media categories. The company was also awarded Silver Stevie Awards for Female Entrepreneur of the Year and PR Campaign of the Year in the Consumer Services category.
The 13th Annual Stevie Awards for Women in Business honors and recognizes the achievements of women executives, entrepreneurs, and the companies they run. Over 1,400 nominations from organizations worldwide were submitted this year for consideration in more than 90 categories. Linqia was one of five companies to be awarded a Grand Stevie Award, recognizing the elite group of businesses for winning the most awards in the 2016 competition.
Linqia was named 2016 Company of the Year after demonstrating its second year of consecutive profitability while sustaining 150% year over year growth. Maria Sipka, Linqia’s co-founder and chief evangelist, was also awarded a Silver Stevie Award for Female Entrepreneur of the Year based on her role in developing and growing Linqia’s unique performance-based business model, which boasts a 93% retention rate and serves over 200 leading national brands.
“We are honored and humbled by the results of the 13th annual Stevie Awards for Women in Business,” said Maria Sipka. “Winning Company of the Year is a true testament of our team’s drive to build Linqia into the strong, reputable company it is today. Our Gold and Silver awards for Campaign of the Year in three categories also proved that our performance-based business model is empowering national brands to realize the true business value of influencer marketing.”
Linqia’s influencer marketing programs won awards in the following marketing and communications categories:
- Gold for Communications or PR Campaign of the Year – Multicultural (with brand partner Herdez): Herdez, a brand of authentic Mexican food products, teamed up with Linqia influencers to raise brand awareness by highlighting Las Posadas, a 9-day Mexican Christmas tradition. Influencer content resulted in 487% more engagement than the program goal, delivering 44% above the guaranteed traffic goal to the Herdez landing pages.
- Gold for Communications or PR Campaign of the Year – Social Media Focused (with brand partner NBC): Recognizing that display ads lacked the real estate to tell a compelling story about their TV Everywhere service, NBC partnered with Linqia to reach cord-cutters across the US. Linqia’s influencer marketing program reached over 20 million people, delivering more than 62,000 visits to the NBC TV Everywhere landing page.
- Silver for Communications or PR Campaign of the Year – Consumer Services (with brand partners Dollar General and Scott® Paper Company): In this shopper marketing initiative, Linqia influencers created nearly 5,000 pieces of original content – 665% more than anticipated – over a three week period, driving audiences to download the Dollar General app to redeem Scott coupons in-store.
“Each year we think the quality of achievements portrayed in Stevie-winning nominations couldn’t possibly get any better, and each year the amazing women who are recognized in this program prove us wrong,” said Michael Gallagher, Stevie Awards founder and president. “We are thrilled and humbled to be able to recognize so many outstanding women in the Stevie Awards for Women in Business, and to share the stories of their achievement with the world.”
Details about the Stevie Awards for Women in Business and the list of Stevie Award winners are available at www.StevieAwards.com/Women.
Linqia is a leader in performance marketing technology, delivering turnkey influencer marketing programs that are guaranteed to deliver concrete business results. Linqia is the easiest way to inspire action with your target audience, reaching today’s consumers through authentic, influencer-generated content. Our performance pricing model means you only pay for consumers who have developed an emotional connection with your brand and have taken an action as a result. As programs continue to run over time, the Linqia platform identifies the best performing content and enables you to amplify it through social and native advertising, reaching “look-alike” consumers with content that has been proven to deliver results.
Founded in 2012, Linqia works with over 200 leading national brands including Black & Decker, Gerber, Herdez, JP Morgan Chase, Kimberly-Clark, Mezzetta, NBC, Nestle, Purina, Samsung, Unilever, Viacom and Walmart. Linqia is headquartered in San Francisco, CA with offices in Chicago and New York
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.