Influencer marketing provider named a finalist for Company of the Year, Female Entrepreneur of the Year, and Campaign of the Year in Consumer Services, Multicultural and Social Media categories
SAN FRANCISCO, CA (PRWEB) OCTOBER 06, 2016 – Linqia, the first performance-based influencer marketing platform, today announced it has been named a 2016 Stevie® Award finalist in five categories, including Company of the Year, Female Entrepreneur of the Year, and PR Campaign of the Year in Consumer Services, Multicultural and Social Media categories. The 13th Annual Stevie Awards for Women in Business is open to all organizations worldwide and recognizes the achievements of women executives, entrepreneurs, and the companies they run.
Linqia is a finalist for Company of the Year after demonstrating its second year of consecutive profitability while sustaining 150% year over year growth. Maria Sipka, Linqia’s co-founder and president, was also named a finalist for Female Entrepreneur of the Year based on her role in helping establish and grow Linqia’s unique performance-based business model, which boasts a 93% retention rate among over 200 leading national brands.
“We are honored to be named a finalist in five categories at the 13th annual Stevie Awards for Women in Business,” said Maria Sipka. “Our team has worked extremely hard over the past few years to build Linqia into what it is today – the only influencer marketing provider that enables national brands to see the true ROI of influencer marketing with a pay-for-performance pricing model.”
Additionally, three of Linqia’s influencer marketing programs have been named finalists in the following marketing and communications categories:
- Communications or PR Campaign of the Year – Consumer Services (with brand partners Dollar General and Scott® Paper Company): In this shopper marketing initiative, Linqia influencers created nearly 5,000 pieces of original content over three weeks – 665% more than anticipated – driving audiences to download Scott coupons and redeem them in Dollar General stores.
- Communications or PR Campaign of the Year – Multicultural (with brand partner Herdez): Herdez, a brand of authentic Mexican food products, teamed up with Linqia influencers to raise brand awareness by highlighting Las Posadas, a 9-day Mexican Christmas tradition. Influencer content resulted in 487% more engagement than the program goal, delivering 44% above the guaranteed traffic goal to the Herdez landing pages.
- Communications or PR Campaign of the Year – Social Media Focused (with brand partner NBC): Recognizing that display ads lacked the real estate to tell a compelling story about their TV Everywhere service, NBC partnered with Linqia to reach cord-cutters across the US. Linqia’s influencer marketing program reached over 20 million people, delivering over 62,000 visits to the NBC TV Everywhere landing page.
Finalists were chosen by more than 110 business professionals worldwide during preliminary judging. Members of five final judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging October 17-26. Winners will be announced on Friday, November 18 at the Marriott Marquis Hotel in New York City.
Details about the Stevie Awards for Women in Business and the list of finalists in all categories are available at http://www.StevieAwards.com/Women.
Linqia’s turnkey influencer marketing programs are guaranteed to deliver concrete business results. Linqia is the easiest way to inspire action with your target audience, reaching today’s consumers through authentic, influencer-generated content. Our performance pricing model means you only pay for consumers who have developed an emotional connection with your brand and have taken an action as a result. As programs continue to run over time, the Linqia platform identifies the best performing content and enables you to amplify it through social and native advertising, reaching “look-alike” consumers with content that has been proven to deliver results.
Founded in 2012, Linqia works with over 200 leading national brands including Black & Decker, Gerber, Herdez, JP Morgan Chase, Kimberly-Clark, Mezzetta, NBC, Nestle, Purina, Samsung, Unilever, Viacom and Walmart. Linqia is headquartered in San Francisco, CA with offices in Chicago and New York City.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.